Growth Strategy

The activities of Orzeł Biały as a recycling company are focused on protecting the environment against waste arising in connection with the growth of car ownership and motorization in Poland. The Company’s ambition is to use its knowledge and capabilities to develop a technology for a full recovery and recycling of useful materials for waste to generate sought-after market products of value.

The Company’s strong market position is a result of continued efforts to sustain the competitive advantage both in terms of high quality and diverse product mix while staying focused on the product profitability. This strategy involves continuous investment in the development and a creative use of latest manufacturing technologies, thus helping to satisfy most demanding customer expectations.

The Company’s strategy is based on several key assumptions enabling the growth of achievable commercial premium:

  • improving the bottom line
  • focus on core business, which is the lead production, by:
    • providing valuable input materials,
    • improving the efficiency and utilization of, and increasing, recycling capacities,
    • optimizing costs,
    • highest environmental and health & safety standards.
  • professionalized organization,
  • accessing international markets to become more independent of the local Polish market,
  • development of the European and local regional partnerships,
  • increase in the share of highly processed products providing the highest trade premium (modern alloys for technologically advanced batteries and accumulators)

The idea behind the business activities of Orzeł Biały is to provide high quality products at competitive prices and to build the shareholders value while using extant knowledge and clean technologies.

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